L’oggettiva analisi di Thom Holwerda per OSNews e la relativa discussione che ne è scaturita evidenziano il ruolo chiave del marketing nel recente successo di Firefox 3.
Relazioni pubbliche, word of mouth, la sfida del Download Day, l’attestato finale, tutto ha funzionato alla perfezione.
Sottolineo questa analisi pubblicata su Ars Technica:
A big part of Firefox’s success is its spirited grassroots marketing efforts. I discussed this with Mozilla evangelist Asa Dotzler. Mozilla’s strategy of inclusiveness and participatory advancement isn’t confined to just software development. The same principles extend to Mozilla’s publicity projects. The grassroots marketing campaigns give users who lack programming expertise a way to become active participants and contributors. Through the SpreadFirefox portal, those users can become an important part of the Firefox project. Grassroots marketing is also a major win, said Dotzler, because word of mouth is one of the strongest vehicles for directly promoting Firefox adoption.
Risorse correlate: Marketing e Open Source [IMHO] #3: Imparare senza imitare Marketing e Open Source [IMHO] #2: Word of Mouth Marketing e Open Source [IMHO] #1
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